1301:8-5-02 Advertising.

(A) The word “advertisements” as used in section 4727.16 of the Revised Code shall not include storefront signs, business cards, team jerseys, or any de minimis promotional materials, such as pens, pencils, balloons, or clothing. Advertisements include all printed, published, displayed, distributed, broadcast, or internet advertising or promotion. All advertisements shall clearly identify the licensee by the business name and license number appearing on the license issued under Chapter 4727. of the Revised Code. A business name suffix, such as “company,” “Inc.,” or “LLC” is not required to appear in advertisements provided the absence of the suffix does not cause confusion with the name of any other licensee.

(B) A person not licensed under Chapter 4727. of the Revised Code shall not advertise in telephone directories or any other medium under any category labeled “pawn,” “pawnbroker,” or words of similar import, even if such advertisements include statements or disclaimers indicating that the person does not engage in the business of a pawnbroker. Failure to comply with this paragraph shall be considered a violation of division (B) of section 4727.16 of the Revised Code.

(C) A licensee shall maintain a file of all newspaper, magazine, direct mailing, internet, roadside advertising, and scripts of radio and television commercials for a period of one year from the date the advertisement is published or disseminated.

Effective: 06/16/2005

R.C. 119.032 review dates: 11/15/2009

Promulgated Under: 119.03

Statutory Authority: 4727.13

Rule Amplifies: 4727.02, 4727.13, 4727.16