Chapter 3341-10 Policy on Logo

3341-10-01 The BGSU logo.

(A) Policy statement and purpose

BGSU's logo is the foundational element of the university's brand identity. This policy is designed to ensure its correct usage to safeguard and provide consistency to the university's brand.

(B) Policy

(1) The BGSU logo

(a) The BGSU logo is the official identifier and may be used only for purposes that will promote the goals of the university. It must appear on all university communications. The logo is a registered trademark of Bowling Green state university.

(b) The logo must appear in a prominent location on all printed materials. The BGSU logo can be downloaded from the BGSU graphic standards web site. Other logos that represent an individual academic/administrative area should never appear on stationery. This includes office letterheads, news releases, envelopes and business cards. However, individual area marks can be used on materials other than stationery as long as the BGSU logo appears prominently

(2) One-color applications

When using a single color, the BGSU logo should be printed in orange, brown or black.

(3) Two or more color applications

If using the BGSU logo in two colors, only orange and black may be used. The BGSU logo may be reversed to white if appearing on a dark background.

(4) BGSU logo violations

(a) Never typeset or attempt to recreate this logo on your own. It has unique

letter spacing and character weights.

(b) When using the BGSU logo in two colors, it should never be used in color combinations other than the BGSU orange, black or white.

(c) It should never be expanded, condensed or altered in any way.

(C) The BGSU logo and other registered university trademarks may be reproduced on a wide range of merchandise such as t-shirts, mugs and pens but is subject to approval by the university's licensing program coordinator. A licensed vendor must be used to supply the product being decorated.

Any merchandise with registered university trademarks, intended for resale above the cost of producing the product, is subject to an eight per cent royalty fee on the wholesale cost of the product and subsequent decoration.

A royalty waiver is available for those projects that are not intended for resale or are sold at the cost of producing the product. For more information contact the licensing program coordinator.

Date: January 1st, 2002

Effective: 3/12/2015
Promulgated Under: 111.15
Statutory Authority: 3345
Rule Amplifies: 3345

3341-10-02 BGSU signature.

(A) Policy statement and purpose

BGSU's signature is an essential element of the university's brand identity. This policy is designed to ensure its correct usage to safeguard and provide consistency to the university's brand.

(B) Policy

(1) BGSU signatures are comprised of the BGSU logo and the words "Bowling

Green state university." The BGSU signatures are readily available to university offices, organizations, colleges and departments for use in their respective visual communication. The BGSU logo and signature can be downloaded from the BGSU graphic standards web site.

(2) The BGSU logo and/or signature are provided as artwork so it is not necessary

for the user to have special fonts and they will preserve their clarity when enlarged to most any size. The user may size the artwork larger or smaller as long as the proportions remain intact. If you are using the logo in a very large format, a special file may be required to maintain clarity. Contact the office of marketing and communications for more information.

(3) The BGSU logo or signature may not be used by any off-campus group, individual or organization not associated with BGSU or without approval from the office of marketing and communications.

(4) Commercial use of any university logos is subject to licensing standards administered by the licensing program coordinator.

January 1st, 2002

Effective: 3/12/2015
Promulgated Under: 111.15
Statutory Authority: 3345
Rule Amplifies: 3345

3341-10-03 Logotype and graphics.

(A) Policy statement and purpose

BGSU's approved logotypes and graphics are essential elements of the university's brand identity. This policy is designed to ensure their correct usage to safeguard and provide consistency to the university's brand.

(B) Policy

(1) Logotypes

An academic/administrative area logotype is a combination of the BGSU logo and custom type that has been uniquely arranged for the purpose of promoting a specific university area. Logotypes do not contain any pictorial/graphic symbols. It is not necessary to use a stand-alone BGSU logo if an academic/administrative area logotype is being used.

Academic/administrative area logotypes are:

(a) Linked with the BGSU logo in a predetermined template. Templates have various typefaces, differing arrangements and either the same or mixed colors (orange and black only) within the custom text area. This allows for individual identities for academic and administrative areas while maintaining consistency for all BGSU campus departments and they are created by the office of marketing and communications.

(b) Not permitted on any office stationery or business cards.

(c) Contact the office of marketing and communications for additional questions concerning logotype usage.

(2) Graphics

Graphics that are designed to promote special events, such as homecoming, may be used. Event graphics can be used on any visual communication. In many cases, the department's official logotype should accompany the graphic in marketing materials. Graphics should never be used on official office stationery. If you wish to use graphics in addition to your official logotype for special occasions, contact the office of marketing and communications.

January 1st, 2002

Effective: 3/12/2015
Promulgated Under: 111.15
Statutory Authority: 3345
Rule Amplifies: 3345

3341-10-04 The official identity colors.

(A) Policy statement and purpose

The official identity colors of the university are essential elements of the university's brand identity. This policy is designed to ensure correct usage of these colors to safeguard and provide consistency to the university's brand.

(B) Policy

(1) BGSU orange

(a) The principal identity color of BGSU is orange. When possible, this color should appear on any visual communication. The BGSU orange was chosen because it is a medium value color so it can be used on either a light or dark background. In addition, white and black type also remains very legible when printed on the BGSU orange. In most cases, the BGSU orange should be used as an accent color with black since black is a more legible text color.

(b) The BGSU orange is the only color, other than black, that is permitted for use on university stationery and business cards.

(c) The formulas for the BGSU orange are dependent on what form of media is being employed. The formulas for the BGSU orange are:

(i) Pantone®color: PMS 021

(ii) Process formula: 65M/90Y*

(iii) RGB formula: R:255/G:124/B:25*

(iv) HTML color # FF7300*

(2) BGSU brown

(a) The secondary identity color of BGSU is brown. Variations of brown are permitted and the user may choose to use black in lieu of the brown because it may appear more legible.

(b) The formulas for the BGSU brown are:

(i) Pantone® color: PMS 4625

(ii) Process color: 30C/72M/74Y/80K*

(iii) RGB formula: R:79/G:44/B:29*

(iv) HTML color # 4f2c1d*

(3) Basic identity colors

Both black and white may be used with or as a substitute for the official identity colors.

* These are the recommended PMS color equivalents.

June 1st, 2011

Effective: 3/12/2015
Promulgated Under: 111.15
Statutory Authority: 3345
Rule Amplifies: 3345

3341-10-05 OMC.

(A) Policy statement and purpose

The faculty, staff and others associated with Bowling Green state university (BGSU) must be cognizant of the reputation of the university, and the impact of individual actions on that reputation. This policy is meant to help protect the university's reputation and provide guidance to individuals on best practices.

(B) Policy scope

The policy applies to any person subject to a university policy including but not limited to:

(1) The board of trustees, ("board")

(2) Students

(3) Faculty

(4) Staff

(5) Alumni

(6) Volunteers

(7) Visitors

(8) Others who provide services or act under the name of the university including contractors, vendors and consultants.

(C) Media relations

Working effectively with the news media is essential to helping Bowling Green state university meet its strategic goals and fulfill its mission.

The office of marketing and communications (OMC) is charged with overseeing the university's media relations efforts. This includes publicizing and promoting BGSU to build awareness and interest in the university: enhancing and protecting BGSU's reputation and image: providing the university's official response to media inquiries: and leading communications efforts during a crisis.

The athletics communications office oversees athletic media relations unless an incident or issue occurs that could affect the overall reputation or image of the university. In those instances. OMC takes the lead.

BGSU has established the following policies for working with the media.

(1) External news

All external promotional and news material must be approved by OMC. The office will review publications, promotional materials, news releases and web content for news worthiness, design standards and style standards. OMC will work with the submitter to address any concerns and coordinate distribution.

(2) News releases, announcements, news conferences

All news releases must be routed through OMC. In addition, news conferences or announcements where media will be present should be coordinated with OMC to ensure the university is represented consistently and appropriately. OMC may edit items for newsworthiness and style requirements.

(3) Crisis communications: OMC maintains a communications plan that must be followed in the event of a crisis. With the exception of emergency alerts that may be sent by BGSU police, during a crisis situation all communications to students, faculty, staff and the public must disseminated by or authorized by the OMC. The university's chief communications officer and/or senior director of communications will consult with the president, appropriate senior administrators/deans, police and emergency responders to formulate and disseminate information in a timely manner.

(4) Incidents or sensitive issues: Incidents or sensitive issues that could create negative perceptions or negative publicity should be shared with OMC as soon as possible, so information can be gathered and timely responses can be prepared.

(5) Official university responses/positions: Any media inquiries that require an official BGSU response or the stating of a university position, must be referred to OMC. OMC will in turn notify appropriate senior administrators and coordinate the response to the media.

(6) Faculty and the media: The BGSU administration and OMC respect academic freedom. Faculty members are encouraged to work with the media to highlight their work and to serve as media resources on their areas of expertise.

(a) Faculty members are not required to seek approval to speak with the media. However, OMC welcomes the opportunity to assist faculty with coordinating interviews, message development, "pitching stories" to reporters and providing general counsel on working with the media.

(b) Faculty members should also coordinate with OMC when receiving requests to film or otherwise tour sensitive areas including laboratories and animal facilities.

(c) It is strongly recommended that faculty let their dean or department chairs know about any media interviews and alert OMC. This allows the office to watch for the resulting story, share the news with the university community, and look for ways to maximize the exposure.

(d) Faculty and staff cannot speak on behalf of BGSU or convey the university's stance on a topic without authorization. Media seeking an official response or statement of a university position should be referred to OMC.

(7) Requests for experts

OMC receives calls every day from reporters seeking an expert to comment on a topic. The office works to match these requests with BGSU faculty with knowledge in that area.

OMC maintains a database of faculty members and their areas of expertise to meet these requests. Faculty members who are willing to work with the media are encouraged to submit a media profile form to OMC for this purpose.

(8) Story ideas

OMC also welcomes story ideas from faculty and staff. Ideas may be sent to the sr. director of communications (davidk(a),bgsu.edu) or the university's communications specialist (jsobole(a),bgsu.edu).

(D) Advertising, merchandise, signage, graphic identity institutional logo policies

Broadcast, electronic and print advertising must be approved by office of marketing & communications (OMC) to ensure appropriate use of logos and content: Bowling Green state university marks and logos must be used appropriately in print and advertising as per the Bowling Green state university graphic standards manual, and as per the collegiate licensing company, which governs commercial and non-commercial use of Bowling Green state's name and marks on merchandise and other materials.

Campus signage: Bowling Green state way-finding (directional) and building signage is produced by the office of design and construction under the Bowling Green state university campus master plan.

The division of student affairs manages the on-campus advertising and distribution policy.

(E) Web design and usage policies

Working with many campus areas, including information technology services (ITS) and college/unit/school web designers, OMC sets standards and primary design protocols that all areas must follow for the university website; all areas are required to keep content on sites updated as part of their communications/marketing priorities and to use the most current version of the official university web templates. Customized elements for distinct or non-traditional audiences can be planned with OMC to ensure cohesiveness with the university and universal navigation features.

(1) Content management guidelines: A content management system is administered and available through the ITS to make meeting web design standards, and using and updating websites easier campus-wide. Testing of navigation and features with target audiences is ongoing.

(2) Web protocol and conditions for official university web pages: using Bowling Green state university web pages are a privilege, and certain requirements or standards of use in addition to design parameters must be followed. They are described in the enterprise applications guidelines.

(3) The office of information technology manages policies covering security, storage and maintenance, as well as other appropriate uses of technology.

(F) Branding guidelines

OMC will champion and protect the university brand, approving messages in concert with that brand and helping colleges, schools and areas customize their own positioning in conjunction with it. Major university messaging/marketing themes, which evolve over time and are based on strategic planning, will be shared with all communicators and marketers, with assistance and support for customizing those themes to help promote individual areas available on request. To date, messages consistent with past university branding and enrollment efforts include different variations of themes authentic to BGSU's audience perceptions, awareness, guide decision making and responses to calls to action: for example, the Bowling Green falcon athletics, Bowling Green state university enrollment and BGSU firelands enrollment themes (recent examples include "we are BG" 'education worth celebrating' and "university within reach' television spots and print designs). General themes may change or adapt in the future based on changing perceptions, branding research, desired audience actions or additional planning.

All university marks, icons and logos are owned by Bowling Green state university and managed by the OMC and falcon athletics per the collegiate licensing company.

(G) Social media and mobile applications

BGSU has extensive social media audiences, and is actively engaged with official

university accounts managed by the OMC and ITS in facebook, twitter, foursquare, you tube, Flickr, wikis, blogs and other mediums. Colleges, schools and other campus areas often have pages or accounts connected to the primary BGSU social media sites, customized for their specific audiences. OMC is tasked by the Office of the president to monitor any social media sites using official university marks, identifiers, and logos and reserves the right, in most cases, to remove inappropriate, inaccurate, or misleading material, or material that conveys personal information, violates FERPA laws or opinions in a way that can be construed as a university view. OMC will work with community managers to update and maintain these sites, as well as provide forums for training and best practices. Social networking guidelines are available in the graphic standards manual (http://www.bgsu.edu/offices/mc/gsm/page96997.html).

Mobile applications, both native and web-based, are coordinated through a university mobile/apps committee, chaired by an OMC representative. Policies and procedures are being created and will be shared campus-wide. The OMC will provide approval for BGSU's official mobile apps.

January 1st, 2012

Effective: 3/12/2015
Promulgated Under: 111.15
Statutory Authority: 3345
Rule Amplifies: 3345

3341-10-06 Web identity.

(A) Policy statement and purpose

University websites are integral elements of BGSU's brand identity. This policy is meant to protect that identity by detailing the required design, placement, navigation and other components for all university websites.

(B) Policy

The following guidelines apply to the placement and usage of the base components of an official BGSU web site. The base components are the BGSU logo, global navigation and the university footer.

(1) All university web pages must have the BGSU logo in the top left corner, coded with a link back to the university main site. Global navigation links are required along the top of the page. Quick links and search tools are required in the top right corner and bottom left corner, respectively. The university footer is also required across the bottom of the page.

(2) Base component graphics may not be altered in any way. Though technology available on the Internet allows for many options such as animation and 3-D modeling, it is not appropriate to apply any of these techniques to any of the base components.

(3) The usage guidelines for other logos (such as the falcon logo or university seal) on visual communications also applies to web sites. However, academic/administrative area logotypes are limited to use on the body portion of a page and can never be used in the top left corner.

(4) Two sans serif typefaces, Arial and Helvetica, have been selected as the primary type fonts on BGSU Web style sheets. Each end-user's Intemet browser will select the appropriate typeface for their system.

(5) BGSU's web color values (HTML) for the official identity colors can be found in the graphic standards manual. A palette of acceptable Web colors has been selected to complement the official identity colors and only these web colors can be used on official BGSU web sites. These colors are made available through the office of the chief information officer (CIO) as part of official university web templates.

(6) For web guidelines, use policies, templates and resources contact the office of marketing and communications.

January 1st 2014

Effective: 3/12/2015
Promulgated Under: 111.15
Statutory Authority: 3345
Rule Amplifies: 3345