4501:5-1-17 Advertisement identification.

(A) All advertisements and/or other promotional material shall carry the legal name or DBA designation and the address under which the licensee is licensed to do business. If a licensee chooses to adopt an abbreviated name for advertising purposes, prior written approval shall be obtained from the department of public safety.

(B) If in its advertising a corporate licensee identifies one or more of its divisions by name, such names shall not be considered multiple business names or DBA designations for purposes of paragraph (C)(1) of rule 4501:5-1-08 of the Administrative Code. A corporate licensee shall notify the department of public safety of its designation of a division by name before use of the division name in its advertising.

(C) A licensee shall not use the name of any employee or associate in the heading of any advertisement or other promotional material. If the name of an employee or associate is used in the body of an advertisement or other promotional material, the name shall be in smaller letters and less prominent type size than that used in printing the name of the licensee's business.

R.C. 119.032 review dates: 07/01/2009 and 07/01/2014

Promulgated Under: 119.03

Statutory Authority: R.C. 4749.02

Rule Amplifies: R.C. 4749.08

Prior Effective Dates: 12/31/75, 8/10/89, 10/7/04