(A) Declaration of identity: consumer package.
A separate declaration of identity on a consumer package shall appear on the principal display panel, and shall not either misleading or deceptive; or tend to mislead or deceive the identity shall be in terms of:
(1) The name specified in or required by any applicable federal or state law or rule; or, in the absence of this,
(2) The common or usual name, or, in the absence of this,
(3) The generic name or other appropriate description, including a statement of function (such as "cleaning powder").
(B) Parallel identity declaration: consumer package.
A declaration of the identity on a consumer package shall appear generally parallel to the base on which the package rests as it is designed to be displayed.