A declaration of identity on a nonconsumer package shall appear on the outside of a package and shall not be either misleading or deceptive, or tend to mislead or deceive. The identity shall be in terms of:
(A) The name specified in or required by any applicable federal or state law or rule, or, in the absence of this,
(B) The common or usual name, or, in the absence of this,
(C) The generic name or other appropriate description, including a statement of function (such as "cleaning powder").