Licensed optometrists, opticians and registered
		apprentices shall have codes of ethical practice as stated in 4725.66 of the
		Revised Code for all licensees and registrants.
(A)  "Unprofessional conduct"
		  means any departure from or failure to conform to the minimal standards of
		  acceptable and prevailing practice and shall also include, but not be limited
		  to the provision of professional services which are detrimental to person(s)
		  being served. The obtaining of any fee by fraud or misrepresentation or filing
		  any claim forms without providing the service represented constitutes
		  "dishonesty and unprofessional conduct" as that phrase is used in
		  section 4725.19 of the Revised Code.
(B) "Dual relationship" means
		  when more than one role occurs between the licensee and person(s) being served
		  professionally. A dual relationship is prohibited when the relationship between
		  the licensee and person(s) being professionally served involves a sexual or
		  intimate relationship or other conduct that constitutes a conflict of
		  interest.
(C) "Patient" means a person
		  for whom the licensee has provided health care services, whether provided by
		  mutual consent or implied consent, or provided without consent pursuant to a
		  court order. Once a licensee-patient relationship is established, a person
		  remains a patient until the relationship is terminated. Patient includes any of
		  the following:
(1) "Client" as
			 referred to in section 4725.33 of the Revised Code.
(2) A person who is
			 receiving or has received health care services from the licensee without
			 termination of the licensee-patient relationship; or
(3) A person who meets the criteria of a
			 key third party, as that term is defined in paragraph (D) of this rule.
			 
(D) "Key third party" means an
		  individual closely involved in the patient's decision-making regarding
		  health care services, including but not limited to, the patient's spouse
		  or partner, parents, child, sibling, or guardian. For purposes of this chapter,
		  an individual's status as a key third party ceases upon the termination of
		  the licensee-patient relationship or upon termination of the individual's
		  relationship with the patient.
(E) "Chaperone" means a third
		  person who, with the patient's consent, is present during a medical
		  examination.
(F) "Former patient" means one
		  of the following:
(1) A person for whom the
			 licensee has not rendered health care services since the licensee-patient
			 relationship was terminated; or
(2) A person who has
			 otherwise been admitted, discharged, or referred to another licensee for care
			 subsequent to receipt of health care services by a licensee in an emergency
			 setting or on an episodic basis, and such action has been recorded in the
			 person's medical record or chart.
(G) "Sexual misconduct" means
		  conduct that exploits the licensee-patient relationship in a sexual way,
		  whether verbal or physical, committed without consent, by force, intimidation,
		  coercion or manipulation and may include the expression of thoughts, feelings,
		  or gestures that are sexual or that reasonably may be construed by a patient as
		  sexual. Sexual abuse or misconduct can be committed by a person of any gender,
		  and it can occur between people of the same or different genders. Sexual
		  misconduct includes sexual impropriety, sexual contact or sexual interaction as
		  follows: 
(1) "Sexual
			 impropriety" means conduct by the licensee that is seductive, sexually
			 suggestive, disrespectful of patient privacy, or sexually demeaning to a
			 patient, including but not limited to, the following:
(a) Making comments that are not clinically relevant about or to
				the patient, including but not limited to, making sexual comments about a
				patient's body or underclothing, making sexualized or sexually demeaning
				comments to a patient, criticizing the patient's sexual orientation, or
				making comments about potential sexual performance;
(b) Soliciting a date or romantic relationship with a
				patient;
(c) Participation by the licensee in conversation regarding the
				sexual problems, sexual preferences, or sexual fantasies of the licensee;
				and
(d) Requesting details of the patient's sexual history,
				sexual problems, sexual preferences, or sexual fantasies.
(2) "Sexual
			 contact" includes, but is not limited to, the following:
(a) Touching a breast or any body part that has sexual
				connotation for the licensee or patient, for any purpose; and
(b) Touching of the patient's genitals.
(3) "Sexual
			 interaction" means conduct between a licensee and patient, whether or not
			 initiated by, consented to, or participated in by a patient, that is sexual or
			 may be reasonably interpreted as sexual, including but not limited to, the
			 following:
(a) Sexual intercourse, genital to genital contact;
(b) Kissing in a romantic or sexual manner; and
(c) Offering to provide health care services, and or drugs, in
				exchange for sexual favors.
(H) "Board" means the state
		  vision professionals board.
(I) "Conduct" includes, but is
		  not limited to the following:
(1) Behaviors, gestures,
			 or expressions, whether verbal or physical that is committed without consent,
			 by force, intimidation, coercion, or manipulation; or
(2) The creation,
			 receipt, exchange, saving, or sending of images or communications, whether
			 verbal or written, via a telecommunications device; or
(3) The exploitation of a
			 patient means to take unfair advantage of a person(s) being professionally
			 served; or the violating of client confidentiality with a failure to protect
			 and keep confidential any personal health information without the authorization
			 or consent of person(s) professionally served or where prohibited by law;
			 or
(4) The conflict of
			 interest means personal, financial, or other considerations influenced or
			 compromised professional judgment and objectivity to person(s) professionally
			 served; or
(5) The informed consent
			 means authorization by persons served, research participants engaged, or
			 parents and/or guardians of persons served to a proposed course of action after
			 the communication of adequate information regarding expected outcomes and
			 potential risks. Informed consent may be verbal unless written consent is
			 required; or
(6) To protect the public
			 confidence, public behavior shall reflect a high level of moral and ethical
			 behaviors; or
(7) When making public
			 statements, licensees shall:
(a) Provide information about professional services and products
				that do not contain misrepresentations or claims that are false, deceptive, or
				misleading;
(b) Provide accurate information about the nature and management
				of communicative disorders, the professions, and services rendered to persons
				served, supervised professionally or participants in research; and
(c) Announce services in a manner consonant with the highest
				professional standards.
(8) Licensees shall subscribe to these
			 principles and the code of ethics adopted by the board and agree to abide by
			 the rules of the board and Chapter 4725. of the Revised Code.
(9) Licensees shall report to the board
			 any violation of the board rules or any breach of the code of ethics that a
			 licensee becomes aware.
(10) Licensees who have knowledge that a
			 colleague is unable to provide professional services with reasonable skill and
			 safety shall report the information to the appropriate authority, internally if
			 a mechanism exists and, otherwise, externally.
(11) Licensees shall notify the board in
			 writing of a conviction; been found guilty; or entered a plea of guilty or nolo
			 contendere to any felony or misdemeanor convictions, other than minor traffic
			 violations, including the case number and the court, within thirty days from
			 the date of the conviction, plea, or finding of guilt.
(12) Individuals who have been publicly
			 sanctioned or denied a license or a professional credential by any professional
			 association, professional licensing authority or board, or other professional
			 regulatory body shall self-report by notifying the board in writing of the
			 final action or disposition and shall provide a copy of the final action,
			 sanction or disposition within thirty days.
(J) Fundamental rules considered
		  essential. Violation of the code of ethics shall be considered unprofessional
		  conduct.
(1) Licensees shall
			 maintain professional behavior.
(a) Licensees shall not engage in dishonesty, fraud, deceit,
				misrepresentation, or other illegal conduct that adversely reflects on the
				profession or the individual.
(b) Individuals shall work collaboratively, when appropriate,
				with members of one's own profession and/or members of other professions
				to deliver the highest quality of care.
(c) Licensees shall maintain a professional relationship with the
				board.
(i) Licensees shall
				  conduct the practice according to Chapter 4725. of the Revised Code and agency
				  4725 of the Administrative Code.
(ii) Licensees shall
				  cooperate with all lawful requests of the board within thirty calendar
				  days.
(iii) The denial or
				  revocation of licensure in another state, or from another board in this state,
				  may result in denial or revocation of licensure by the board.
(2) Licensees shall
			 maintain records and keep confidentiality of person(s) served,
			 including:
(a) Maintaining adequate and timely records of professional
				services rendered. 
(b) Providing appropriate access to records of person(s) served
				professionally.
(c) Not disclosing to unauthorized persons any confidential
				information obtained from any person(s) served, supervised professionally, or
				participants in research without the written consent of person(s) served or
				his/her legal guardian unless required by law.
(d) Being compliant with all state and federal laws and
				regulations relating to records keeping, records access and patient
				confidentiality.
(3) Licensees shall
			 exhibit professional behavior in the delivery of services by:
(a) Accurately representing his/her education, training,
				credentials and competence.
(b) Providing only services for which licensee is properly
				trained.
(c) Continuing professional development to enhance licensee
				professional competence and expertise throughout licensee's
				career.
(d) Providing reasonable notice and information about
				alternatives for obtaining care in the event that the licensee can no longer
				provide professional services.
(e) Accepting for treatment, persons:
(i) Who can reasonably be
				  expected to benefit from services and continue with treatment when there is
				  reasonable expectation of further benefit.
(ii) Following the
				  exercise of independent professional and evidence-based judgment, regardless of
				  referral source or prescription, and keeping paramount the best interests of
				  patient being served.
(f) Ensuring that all equipment used in the provision of services
				or conduct of research is in proper working order and is properly
				calibrated.
(g) A guarantee of services of any sort, express or implied, oral
				or written, is contrary to professional ethics.
(h) Using every resource available, including referrals to other
				specialists as needed, to effect maximum improvement in person(s) served.
				Licensees shall:
(i) Identify competent,
				  dependable referral sources for person(s) served professionally;
(ii) Be compliant with
				  all state and federal laws and regulations governing the scope of practice of
				  optometry, opticianry and the dispensing and selling of products;
				  and
(iii) Make use of
				  equipment, technology and instrumentation consistent with accepted professional
				  guidelines in their areas of practice.
(4) Licensees supervising
			 apprentices shall prohibit anyone under licensee supervision from engaging in
			 any practice that violates Chapter 4725. of the Revised Code and agency 4725 of
			 the Administrative Code including the code of ethics.
(a) Supervisors shall:
(i) Provide direct and
				  indirect supervision; and
(ii) Maintain adequate
				  records of direct and indirect supervision rendered.
(b) Licensees shall:
(i) Not delegate any
				  service requiring the professional competence of a licensed optician to anyone
				  unqualified; and
(ii) Ensure opticians do
				  not represent to the public as an optometrist and apprentices do not represent
				  to the public as an optician.
(5) Business practices
			 shall be compliant with regional, state and federal laws.
(a) Licensees shall:
(i) Charge fees
				  commensurate with services rendered;
(ii) Not charge for
				  services not rendered;
(iii) Abide by federal,
				  state and regional laws regarding billing for services and products rendered;
				  and
(iv) Not enter into
				  relationships, which pose a conflict of interest and shall not engage in
				  commercial or professional activities that conflict with the licensees'
				  responsibilities to the person served.
(b) Licensees who present or participate at meetings and/or
				consultants who provide instruction shall disclose to participants potential
				conflicts of interest.
(c) Licensees shall be compliant with state and federal laws and
				regulations regarding business practices, sales practices, including safe
				harbor and antitrust laws.
(d) Licensees owning stock or having financial interests in a
				company whose products the licensee sells, dispenses or recommends shall
				disclose to person(s) served the relationship and financial or consultative
				interest.